TV Commercial

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Photo by Jim Baumann

The Doc DeMilly rodeo arena became a commercial set on Saturday July 29, 2007. HRA members, associate members and local bull riders were used in the filming of an upcoming television commercial for Winn Dixie Supermarkets. A protective barrier was built to keep the camera and crew safe from bucking bulls. In this photo final preparations are being made on the set.

Photo by Jim Baumann

A boom camera was used to capture action shots of riders bucking bulls out of the chutes.

Photo by Jim Baumann

The director sets up for another shot.

Photo by Jim Baumann

HRA member & bullfighter Joey Barber get has make-up touched up in between takes.

Photo by Jim Baumann

Current HRA President Matt Goodman helps the crew set up the proper camera angle.